Asian Americans’ cross-cultural roots shown as key asset for global workforce in new video
“Invest in Asian America” video sponsored by Wells Fargo
Boston, MA – July 11, 2012 — Hot on the heels of a new report showing that Asian Americans are the largest wave of new immigrants to the United States and the fastest growing racial group in the country, a new video entitled “Invest in Asian America” highlights the global characteristics of Asian Americans. Sponsored by Wells Fargo & Company (NYSE: WFC), the video calls out Asian American economic contributions to the global economy in the United States and in Asia. It points to the use of new technology among Asians and economic exchange as ways that Asian Americans can play a key role in the development of global organizations and cross-border relations. The video also encourages multinational companies to invest in the development of the Asian Americans in the workforce.
The fast-paced, 2-minute video uses motion typography to showcase the transnational nature of Asian Americans with these points:
“Wells Fargo is pleased to support and invest in the development of the Asian American community,” said Nancy Wong, Senior Vice President, Asian Segment Manager, Wells Fargo. “For 160 years, Wells Fargo has been proud to serve the Asian American community starting from our home office in San Francisco, gateway to the Pacific Rim. Today, we help our Asian American customers achieve financial success in every major American market, and over 130 countries around the globe.”
“Asian Americans are an engine of growth and are unique compared to other multicultural markets due to their transnational traits,” said Grace E. Niwa, Principal of Niwa PR, an Asian American PR & Marketing agency that produced the video. “This video reflects their ease in both cultures, and their strong cross-cultural communication and leadership skills, which are often underutilized. These skills are vital in the global workforce, making Asian Americans an asset for multinational corporations in the U.S. and in Asia.”
About Niwa PR
Niwa PR is a full service public relations and marketing agency with expertise in reaching the Asian American market for high profile talent, Fortune 500 companies, non-profit organizations and institutions. Niwa PR’s work has resulted in features and write ups in The New York Times, NPR’s All Things Considered, San Francisco Chronicle, San Francisco Examiner, PBS Newshour, Wall Street Journal, CBS Early Show, NBC’s Today Show, ABC News Now, Chicago’s WGN Channel 9 and ABC 7. For more information, please go to www.niwapr.com.
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